Large publishers continue to snap up social game developers, with Disney being the latest. The media conglomerate has reportedly purchased Social City developer Playdom for at least 563 million (via Reuters).
Disney sees social gaming as a “high-growth business,” and CEO Bob Iger believes that the genre from benefit from “our many characters, stories and brands.”
Playdom is the fourth-largest competitor on Facebook, boasting an estimated 42 million active players each month. They are known for games such as Mobsters.